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Research into other aspects of the business also highlighted more opportunities. For example: fitness. As the cannabis industry continues to grow, new trends in consumer behavior are emerging, revealing interesting insights into how different demographics are incorporating cannabis into their lifestyles. According to New Frontier Data, one of these trends is the growing use of

Improved bioavailability (faster onset, better efficacy) One of the biggest advantages of water-soluble THC is its greatly improved bioavailability. Bioavailability refers to the extent to which a substance reaches its intended site, often bypassing much of the digestive process.